Lacoste use just shapes to show a silhouette of a crocodile. This logo is cool colors as well as organic shapes. Its target audience is preppy young people who are somewhat athletic. It does a great job of staying fresh and new which having a somewhat timeless appeal through the type.
Gucci main audience is higher end shoppers, mainly women. They have a timeless logo that is mechanical in shape and has a very flawless and smooth look which helps the logo appeal to a upper class shopper audience.
The rolling stones logo is appealing to an edgier crowd which follows the rock and roll culture. This logo plays really well with that culture as the tongue out with some sexy lips is a common symbol in rock and roll. The organic shapes and no outlines helps keep the fun and almost cartoon like feel which also lends itself to the fun and sexy vibe of rock and roll and the viewers of rollin stone magazine.
Obey is a street artist as such his logo needs to be able to be very versatile on many different medias. Because of this it should be a very simple logo which it is. it using purely text in a stylist font that can be put on t shirts or walls or artwork which is the kind of versatility that a artists logo should have.
The under armor logo is a extremely successful logo. It uses basic shapes to create an iconic logo that everyone associates with athleticism. athletes and sport-swearers are their target audience and they are extremely successful in that field.
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